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Thursday, March 27, 2008 

Erich Heidenreich Asks The Tough Questions


Dr. Erich Heidenreich asks the following questions over at Rev. Cwirla's Blogosphere (Underground) in response to David Strand's "explanation" of the reasoning behind the canceling of Issues, Etc. and the firing of host Rev. Todd Wilken and producer Mr. Jeff Schwarz:

For the record, here are the updated questions I have sent to David Strand in light of his letter. Answers to these are crucial to providing the whole truth on this matter.

Is the revenue generated by Issues, Etc. underwriters, church sponsors, ALL Reformation Club income and Bott Radio Network contributions included in Issues, Etc.’s total revenue figure?

Why were the host and the producer made responsible for a $3.5 million loss since 2001 and not KFUO management?

You have given statitistics for people listening live on the web. Why have you failed to release the on-demand listening statistics?

How does the on-demand listenership of Issues, Etc. compare to the on-demand listenership of other KFUO produced programs in the past year?

The official responsibility for raising financial support for KFUO lies with the LCMS Foundation. Is it true that LCMS Foundation President Tom Ries was strongly critical of Issues, Etc.’s on-air editorial positions, specifically its public critique of popular televangelist Joel Osteen?

What was the total listenership for the weekly nationally, syndicated edition of Issues, Etc.?

How many grant proposals were written for Issues, Etc. compared to other proposals for KFUO-AM and KFUO-FM?

Why was Issues, Etc. the only KFUO-produced program required to raise and account for its own funds?

Why was Issues, Etc. the only KFUO-produced program that generated major financial underwriters like Concordia Seminary-St. Louis, Concordia Theological Seminary-Fort Wayne, Concordia Publishing House and LCMS World Relief?

Why cancel all of Issues, Etc.? Why not first cancel the more expensive Sunday night nationally, syndicated edition of Issues, Etc. and continue to do the three-hour weekday local broadcast of Issues, Etc.?

Why not make cuts at top-level, higher-paid management at KFUO?

Why were the audio archives of Issues, Etc. initially removed? This doesn't cost KFUO any salaries and benefits?

Why fire the only Lutheran Pastor on staff, of the more than 20 full-time employees at KFUO?Does the LCMS Treasurer, Tom Kuchta, think that Issues, Etc. was the cause of KFUO’s financial woes?

Does KFUO management think that Issues, Etc. was the cause of KFUO’s financial woes?

Why cancel the show just as it was launching a major development initiative (Issues, Etc. 300)? This campaign had the potential to eliminate the entire fiscal year deficit for KFUO-AM.

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