The LCMS Mauve El Camino

It took me a while to find; but I did it! The successor to the LCMS Studebaker was the LCMS El Camino. Already by 1979 you see the road that LCMS, Inc. is headed down; a mauve gimmick to reach the unchurched.

Originally, I wasn’t going to put this embarrassing outreach tool up. However, with both Preacherboy and The Rebellious Pastor’s Wife complaining that the LCMS Studebaker looked a little too much like their grandfathers outreach car and with Elephant’s Child yelling that there must be more mauve; I felt I had no choice but to put this not so proud moment in Madison Avenue marketing picture in a post.

What’s oddly missing is the LCMS cross that does not. I couldn’t find any evangelism tools with a cross of any sort out there at all. Isn’t that weird? Does anybody know when the current design was approved by a synodical convocation or convention?